New brand leverages Canndescent’s leading California distribution footprint, expands its addressable market, and diversifies its price points and approaches to cultivation
SANTA BARBARA, Calif., Oct. 11, 2018 /PRNewswire/ — Luxury cannabis house Canndescent has launched a new, sun grown brand—goodbrands™—targeting premium consumers who desire natural, easy-to-understand cannabis products. goodbrands, which offers products under the names goodflower™, goodjoints™, goodeats™, and goodoils™, harnesses state-of-the-art greenhouses and the California sun to produce high value cannabis products at a more accessible price point. goodbrands, Canndescent’s encore offering, reflects the company’s strategy of expanding vertically and horizontally on shelf launching more brands and product lines.
True to its parent company’s mission of helping consumers unlock the moment with cannabis, goodbrands is the first offering to simplify cannabis for the premium market with an effects-based architecture. The initial offering from goodbrands, goodflower, is a full spectrum, light dep flower that comes in five distinct categories:
- Indica dominant: Rest & Relief
- Leisure & Relaxation
- Focus & Inspiration
- Socializing & Intimacy
- Sativa dominant: Energy & Motivation
Soft launched to stores on August 7, 2018, goodflower surged in its inaugural month and completed it by outselling Canndescent, California #1-selling flower brand in 2017. Addressing goodflower‘s immediate success, CEO, Adrian Sedlin, said, “The brand solves against a glaring unmet need in the vast middle market by combining simplicity, affordability, quality, and purity; we expected this.” Responding to questions about potential cannibalization, Canndescent CMO, Jenna Habayeb volunteered, “Our data supports the opposite conclusion and speaks to a growth opportunity.” She continued, “Canndescent is our ultra-premium, indoor, cannabis experience, delivering unmatched luxury to the top shelf consumer; goodflowercompliments it, with affordable and shoppable sun grown products that democratize access to quality.”
The brand’s website, www.goodflwer.com, and packaging reads, “goodflower is the official cannabis of good times and natural living. We grow the best varieties under the California sun, using sustainable practices, fair wages, pure waters, and no pesticides.” It uses the tagline, “good practices. good health. good times,” and currently sells for roughly 65% of the MSRP of the flagship brand. The company will follow up the good flower launch later this year with good joints and will further extend the new brand house with good oils in the first half of 2019.
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Canndescent (pronounced Can-Des-Ent) is a luxury, house of brands that helps adults turns down the noise, unlock the moment, and transform their lives with cannabis. In 2016, Canndescent became the first cultivator in the world to abandon traditional strain names, implementing a more shoppable, strain architecture of Calm, Cruise, Create, Connect and Charge. The company produces over 10,000 pounds of cannabis each year and is often described as the inventor of luxury cannabis. Consumers can purchase Canndescent and its new offering, goodbrands, at leading dispensary and delivery services throughout California and can learn more about the company at www.canndescent.com or www.goodflwr.com