- Opens important new distribution channel for Therabis products
- Vedco is a national supplier to many of the largest veterinary distributors in the U.S.
- Introducing increased strength “Therabis Veterinarian Formula” versions of existing products
DENVER,CO, May 30, 2019 /CNW/ – Therabis LLC (“Therabis”), a leading pet wellness company, has announced that Vedco, Inc. will begin distributing its full-spectrum hemp-based, highly-palatable, soft-chew supplements to their network of distributors who are the leading suppliers to veterinary clinics across the USA. Therabis is a subsidiary of Dixie Brands Inc. (“Dixie”) (CSE: DIXI.U), (OTC: DXBRF), (Frankfurt: 0QV), one of the cannabis industry’s leading consumer packaged goods (CPG) companies.
Vedco is a logistics, sales and marketing provider of Animal Health products that is owned by many of the leading distributors in the US Animal Health Market and it creates a more efficient procurement infrastructure exclusively focused on servicing the veterinary channel. With a combined network of 98 distributor locations nationwide, Vedco is one of the country’s largest veterinary suppliers with a client list that includes more than 30,000 clinics.
“We are pleased to have been selected by Vedco as the first full-spectrum soft chew hemp supplier that they are offering to their distribution network,” said Bob Rubin, President of Therabis. “Many pet owners rely on their veterinarian to recommend a product that best addresses their pet’s specific ailment. We expect that our participation in that channel will help strengthen our leadership position both among veterinary patients and retail consumers in general.”
Therabis will introduce a series of new formulations of its products called “Therabis Veterinarian Formula,” in recognition of the fact that pets requiring veterinary care are more likely to require stronger versions. These products will include higher concentrations of cannabinoids and other approved natural ingredients for more targeted therapeutic value in comparison to the formulations currently sold through retail and online channels. Therabis Veterinarian Formula versions will initially be available for the canine “Mobility” supplement, as well as both the canine and feline versions of the “Calming” stress relief products. Therabis will soon add other indication-specific veterinary formulas.
“We are very excited about a full-spectrum, plant-based nutraceutical derived from hemp in a soft chew dosage form that veterinary hospitals can offer to their clients for overall pet wellness,” said Craig Campbell, General Manager of Vedco, Inc. “We have looked closely at Therabis products and we are pleased to showcase them to our full national distribution network.”
Veterinarians are highly influential in recommending therapeutic products for pet owners. According to Packaged Facts, veterinarians are the most important source of pet care information for 70% of dog and cat owners, far surpassing any other source and more than doubling online research. The American Veterinary Medical Association recognizes nutraceutical therapy as important as part of their guidelines related to complimentary or alternative medicine. The nutraceutical market has been estimated by Grand View Research to exceed $2 billion in the U.S.
The multi-year distribution agreement provides Vedco with exclusive rights to the veterinary channel for Therabis Veterinarian Formula. Therabis expects to begin shipping its enhanced formulation products to Vedco in June, with product widely available in clinics beginning in July.
Therabis LLC is a pet wellness company that harnesses innovative formulations to relieve common ailments affecting our animal companions. Therabis offers broad spectrum hemp-infused supplements for dogs and cats that combine cannabidiol (CBD) with other potent natural ingredients to target specific conditions including joint mobility, anxiety and skin irritation. These proprietary formulations are backed by 25 years of veterinary experience. Therabis is a majority-owned subsidiary of Dixie Brands Inc. To learn more about Therabis, please visit www.therabis.com.
About Dixie Brands, Inc.
Dixie Brands Inc., through its licensed partners, has been formulating award-winning THC and CBD-infused products since 2009. Currently operating in five U.S. states, the Company is expecting to double its manufacturing and distribution capabilities in 2019 in the U.S. as well as expand internationally, including Canada and Latin America. Dixie leads the global industry in the development, packaging design, product innovation and quality control for the commercial production of cannabis infused products. While the Company started with a single flagship product, the Dixie Elixir (a THC-infused soda), it is now one of the industry’s most recognized consumer brands, expanding to over 100 products across more than 15 different product categories representing the industry’s finest edibles, tinctures, topicals and connoisseur grade extractions, as well as world-class CBD-infused wellness products and pet dietary supplements. Dixie’s executive team has been instrumental in the formation of the marijuana industry for recreational and medicinal use, serving as founding members on several national regulatory and business-oriented industry organizations. To find out more about Dixie’s innovative products, or about how Dixie is building the future of cannabis, visit www.dixiebrands.com.
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SOURCE Dixie Brands, Inc.