The two world famous leaders in music and cannabis reimagine the cannabis experience with custom retail and co-branded product offerings
LOS ANGELES, CA, March 31, 2020 – B Real, the critically acclaimed artist, Cypress Hill frontman and cannabis entrepreneur behind Dr. Greenthumb’s Dispensaries announces today a brand partnership with Grenco Science (G Pen), the leader in advanced technology cannabis vaporization. The historic partnership represents a revolution in cannabis retail and product development as the two pioneers in music and cannabis collaborate on the global line of G Pen advanced technology vaporizers, introducing co-branded product offerings and fully integrating the G Pen line into Dr. Greenthumb’s Dispensaries with custom build-outs in California.
“We’ve had a longstanding relationship, and to partner with B Real in an official capacity now is an honor.” said Chris Folkerts, CEO and Founder of Grenco Science. “B Real has been a cultural force in both music and cannabis, and together with Grenco Science we are reinventing the cannabis experience for our customers who have come to expect quality and innovation like only Grenco Science can provide.”
“G Pen and I have always been mutually supportive of one another throughout the years. Our partnership feels like a natural next step as we continue to move the industry forward. It’s always been important to align with those who have been at the forefront of the cannabis industry and continue to create quality, top of the line products that have the consumers best interest at heart,” said B Real, Founder of Dr. Greenthumb’s.
Pioneers in the cannabis landscape, the two companies have a shared history of merging music and cannabis culture, helping to both destigmatize and advance the industry. B Real launched the first Dr. Greenthumb’s dispensary in Sylmar, CA in 2018. He quickly expanded with the opening of four additional locations throughout California and has plans to open an on-site consumption lounge concept in Cathedral City, CA in Spring 2020, with three other locations set to open for a total of nine throughout California. The high-end dispensaries, which are fully licensed for medical and adult use, offer a unique experience with limited-edition products and over 40 different strains, cultivated in-house. Under the terms of the partnership, B Real will be both ambassador and collaborator to G Pen. The two companies will work together to introduce custom G Pen retail build-outs within all Dr. Greenthumb’s Dispensaries featuring G Pen’s proprietary line of advanced technology vaporizers, including the Gio, Elite, Pro, Connect, and Roam.Together they plan to bring sought-after collaborations to the market increasing the brand diversity of the popular G Pen vaporizers by integrating new cannabis products from Dr. Greenthumb with G Pen’s proprietary innovative technologies and hardware.
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About B Real & Dr Greenthumb Dispensary
Louis Mario Freese, better known by his stage name B Real, is an American rapper and actor. He is best known for being the lead rapper in the hip hop group Cypress Hill and one of two rappers in the rap rock supergroup Prophets of Rage. His live streaming site Breal.tv features live interactive programming over the Internet. He is the host of the “Dr. Greenthumb Show,” “The Smoke Box,” “Meditation,” and “Bong Appetits”’ 2019 season. Summer of 2018 saw B Real open his first dispensary – Dr. Greenthumb – in Sylmar, CA. In 2019, B Real continued the expansion of his Dr. Greenthumb dispensaries with the opening of four additional locations including Downtown Los Angeles, CA; Eureka, CA; San Francisco, CA; Sacramento, CA; with an on-site consumption lounge concept opening in Cathedral City, CA and three other locations set to open in San Diego, CA; Torrence, CA; and Studio City CA totalling nine locations throughout California.
About Grenco Science
Grenco Science is a leader in engineering advanced cannabis vaporizers, setting new standards in aesthetics, portability, functionality, and user experience. Through proprietary research and development, as well as collaborations with influencers in music, art, and fashion, Grenco Science is transforming the cannabis experience and leading the movement to bring cannabis traditions to the 21st century. Visit gpen.com.
For media inquiries please contact:
Dr. Greenthumb media inquiries
Julia Axelrod
310-801-1338
Grenco Science media inquiries
Georgia Mack
917.916.6083
