Press Releases

Province Brands of Canada Inks Deal to Distribute First CBD Beer Nationwide In Ireland

Written by Shared Content

First Step in Opening European Market in 2020

—Award-Winning, Cork-Based Barry & Fitzwilliam Named Exclusive Multi-Year Distribution Partner

CAMBRIDGE BAY, NUNAVUT, CANADA/CORK, IRELAND – November 24, 2019 — Province Brands of Canada, a leading researcher in cannabinoid science and the developer of first-of-its-kind luxury beverages powered by cannabis, is excited to announce today the selection of its exclusive distribution partner to bring the first nationally available nonalcoholic CBD beer to the Irish consumer.

Following an extensive search and competition, Province Brands of Canada announced that Barry & Fitzwilliam has been selected as exclusive distributor across the Republic of Ireland for Province Brands of Canada’s superior line of CBD beer in a multi-year relationship between the two firms. Barry & Fitzwilliam is Ireland’s largest independent premium drinks distributor, with a portfolio of more than 120 top-brand beers, wines, and spirits, a commitment to nationwide distribution, and an emphasis on high-level customer care.

“Province Brands of Canada is very excited to be working with the fine team at Barry & Fitzwilliam to bring the first nationally available CBD beer to the Irish consumer,” said Dooma Wendschuh, Chief Executive Officer and Co-Founder.  “Three years ago, we began our journey.  To be preparing to bring our first beers to Ireland and to be entering the European market is a breakthrough step for Province Brands of Canada and our approach to research, development, and innovation.”

“Barry & Fitzwilliam is delighted with our new association with Province Brands of Canada,” said Michael Barry, Managing Director of Barry & Fitzwilliam. “Province Brands is at the leading edge of CBD-infused and other cannabis powered beverages internationally and we are excited to be at the forefront with them in Ireland.”

Ireland ranks 6th in the world for beer consumption per capita and the new venture between Province Brands and Barry & Fitzwilliam is expected to begin offering CBD-infused, barley-based, non-alcoholic beverages across Ireland in February 2020.

About Province Brands of Canada

Province Brands of Canada is a mission-driven research and development / IP generation company developing a suite of innovative technologies with applications across the cannabis and adult beverage industries. The first technology we are bringing to market is a revolutionary technique for crafting the world’s first fermented beverages brewed from cannabis in place of grains or barley. Province Brands of Canada is mining the untapped potential of the cannabis plant to achieve its mission – creating less harmful alternatives to alcohol.

For more information, please visit: Twitter & Instagram: @provincebrands | Facebook: /provincebrands

About the author

Shared Content

Leave a Comment